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Communications: Social Media
Digital Engagement Specialist - Boston Bruins & TD Garden (Boston, MA)

Overview:

Responsible for the social monitoring, listening, and moderation activities for Boston Bruins and TD Garden social communities on multiple platforms. Work closely with marketing, communications and digital teams, customer service, and other stakeholders to manage community moderation, engagement and growth efforts.  Provide detailed reporting on the TD Garden and Boston Bruins digital fan bases with a focus on analytics and channel optimization.

Manage content coordination on Boston Bruins and TD Garden social and digital channels. Activate marketing programming, collaborate with communications’ teams to optimize content, and assist with content creation and channel development.  Implement best practices with a focus on emerging technologies and capitalizing on current trends.  

Additional Responsibilties:

  • Manage daily social moderation efforts and listening/monitoring activities. Maximize use of digital moderation and listening tools; train internal teams on key features.
  • Report on trends, react to current events, and adjust strategy as necessary.
  • Responsible for continuously building TD Garden and Boston Bruins digital communities through fan engagement.
  • Coordinate flow of content from various contributing departments (Bruins Communications, Bruins Marketing, TD Garden Communications, TD Garden Marketing), activate content and programing on social channels and collaborate on the development and implementation of new channels, content and features.
  • Work in conjunction with digital team on analysis and performance reporting and make recommendations for enhancements for the optimization of digital channels and social growth.
  • Identify emerging technologies and additional social media opportunities.
  • Maximize the integration of social media into existing business practices and enhance the Boston Bruins and TD Garden brand on social media platforms while adhering to business standards and creation of a consistent “voice” for the brands. 
  • Identify trending topics in community, sports & music news and work with communications teams on timely response and activating participation in conversations.
  • Work closely with customer service team to improve processes and escalation of customer issues. 
  • Provide community analysis, data metrics and consistent reporting on various platforms.  

Qualifications:

  • Bachelor's degree in Digital Media, Marketing or Communications preferred; or experience equivalent with 3-5 years demonstrated success moderating/managing communities for big brands
  • Understanding/experience in social media management across a variety of platforms - Facebook, Twitter, Instagram, Snapchat, Google+, YouTube, Pinterest, Vine, and LinkedIn.
  • Experience using community management/listening & publishing tools (Adobe, Hootsuite etc.). Experience reporting / providing insights around social analytics, ideally social community data.
  • Passion for sports and entertainment
  • Self-motivated and entrepreneurial spirit
  • Leadership experience delivering successful communities and social campaigns across multiple social media platforms and departments
  • Strong interpersonal communication skills
  • Strong computer skills (Excel, Word, Powerpoint) are a must; creating graphics, charts

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have at least 3 years experience in moderating/managing communities for big brands? Yes/No


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Communications: Graphic Design/Creative Services
Creative Services Intern - Summer - National Hockey League (New York, NY)

SUMMARY

The NHL Creative Services Department is looking for a highly creative and driven graphic design student for a summer internship. NHL CSD is responsible for the design, development and implementation of the NHL brand across all consumer touch points. Duties would include a wide array of involvement, ranging from hands on creative execution to organizational efforts. This internship will serve as a great opportunity to observe and experience how an in-house design department operates within a professional sports league setting.

DUTIES / RESPONSIBILITIES

The position is responsible for but not limited to:

  • Supporting the creative team with both print and digital design projects.
  • Facilitating department project work flow as well as assist creatives with approval process.
  • Aiding in organization and archiving of league assets (logos, style guides, images).

QUALIFICATIONS

The ideal candidate should be currently pursing a design degree from an accredited college or university. They will be proficient in Adobe applications (Illustrator, Photoshop, InDesign). Flash experience a plus.  The should have knowledge of Microsoft Office and have the ability to collaborate and take direction on creative projects, as well as strong organizational skills with an attention to detail and commitment to meeting deadlines. They will be a self- starter who will take initiative, ask questions and seek input when needed. Ability to multitask along with strong communication/social skills essential for working with internal departments and outside resources a must.
 

The ideal candidate should have an interest is sports and entertainment marketing is preferred. Hockey knowledge a plus.  A portfolio showing strong sense of design and typographic skills required.  Please provide samples of your work via pdf or online link.

We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted.

Note: When you apply for this job online, you will be required to answer the following questions:

1. This position is located in Midtown Manhattan. Housing is not provided. Do you have housing in the NYC area for the summer?
2. Do you have the legal authorization to work in the United States?
3. Are you currently pursuing a design degree at an accredited college or university?
4. Do you understand this is a 2 month, temporary position?
5. Do you have proficiency with Adobe applications (Illustrator, Photoshop, InDesign)?
6. Do you have an interest in sports and/or entertainment marketing?
7. Have you included a link to your portfolio with your application?


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Communications: Graphic Design/Creative Services
Senior Designer - National Hockey League (New York, NY)

SUMMARY 

The National Hockey League is seeking an experienced Senior Designer. This individual will be an integral part of our in-house creative team who will consistently deliver process driven design solutions that visually communicate the NHL Brand.
The Senior Designer will work with the creative leads to conceptualize and execute compelling creative and deliver cutting edge design across all NHL lines of business and consumer touch points. The role requires the candidate to be a highly creative thinker who can connect creative concepts with business objectives in a fast paced exciting environment.

DUTIES / RESPONSIBILITIES

The position will be responsible for working alongside and taking direction from Creative Director / Design Manager.  This designer will translate business objectives, concepts and information into visually compelling designs under tight deadlines.?Works within established NHL Brand guidelines, while also adding unique creative style designing for a wide array of materials, including, but not limited to, brand/event logos, event branded environments, signage, print collateral, retail pop/banners/graphics, digital assets (web banners/skins, social media units, e-mails, and other digital mar/comm deliverables).?  Builds an understanding of the strategy, audience and objectives behind design projects and provides creative design solutions.?  Actively participates in a collaborative environment that fosters new ideas for yourself and others. Provide and receive non-judgmental critique and guidance to/from others and remain flexible and open to feedback. Effectively communicates with vendors and internal departments to reach the best quality and cost effective solution for each design project.?Ensures all projects conform to quality standards and deadlines.?Acute eye for detail. Proven experience in print (4 color, spot colors, PDF and printer ready mechanicals) and print production techniques. Must be able to complete a job from design concept to pre-press preparation.

QUALIFICATIONS

The ideal candidate must have an exceptional design sense with a minimum of 8-10 years of design experience, preferably with an in-house design group, professional sports setting or entertainment background. The successful candidate will be flexible and innovative, have the ability to establish strong, positive business relationships with all members of the NHL CSD team. Able to manage multiple projects simultaneously. The Senior Designer will work within existing brand identity systems as well as create new design solutions for marketing initiatives, league events, website and social media platforms, as well as other digital and print collateral. He/she will manage incoming design and production project requests to prioritize needs.
Must have a solid understanding of design principles and process, typography, color theory, brand identity design/systems/styleguides, brand management. Knowledgeable of current design and sporting trends.

Demonstrated ability to multi-task and meet deadlines in fast-paced, dynamic environment. Motivated self starter with the ability to work well under pressure and collaborate in a team environment. Ability to multitask while remaining efficient, poised, and organized. Exceptional, professional portfolio samples showing recent and relevant work MUST be submitted for consideration. Provide pdf or link to online portfolio.

We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted.

Note: When you apply for this job online, you will be required to answer the following questions:

1. This job is located in NYC. If necessary, are you able to relocate at your own expense? (The NHL will not pay relocation fees).
2. Do you have legal authorization to work in the United States?
3. Do you have prior experience working for an In-house design group?
4. Do you have experience working in professional sports/entertainment setting?
5. Do you have a minimum of 8 years professional design experience?
6. Do you have experience designing event logos and branded environments?
7. Are you experienced with production and pre press techniques.
8. Do you have a degree in graphic design or related field?
9. Are you an expert user in Adobe CC - In Design, Photoshop, Illustrator?
10. Do you have a portfolio available for review?
11. What are you currently earning?


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Communications: Social Media
Director, Social Media - National Hockey League (New York, NY)

SUMMARY
The Director, Social Media will be responsible for the development and implementation of the NHL’s social media strategy including, community management, marketing and business development. This position will be a member of the Digital Media team reporting to the VP, Product Development and Social Media.


ESSENTIAL DUTIES AND RESPONSIBILITIES
· Act as main contact to senior management
· Direct social media strategy with the input of the larger social media team
· Aid in distribution of League priorities to social media team
· Determine agency and vendor relationships
· Maintain relationships with sponsors and broadcast partners
· Liaise with Communications on sharing social stories with the tech community
· Build relationships with digital teams at other sports and entertainment organizations
· Build relationships with sponsors and League partners
· Monitor industry trends to keep NHL social at the forefront of social activations
 

QUALIFICATIONS
· Passion for social media and marketing with an understanding of marketing via Facebook, Twitter, Pinterest, Instagram, Foursquare, Vine, YouTube and other emerging social platforms
· Experience in business development, account management, media planning or marketing
· Able to develop creative concepts in the social media context
· Strong ability to analyze data and make advised recommendations on digital marketing and media
· Strong presentation development and delivery skills


EDUCATION and/or EXPERIENCE
· 7-10 years of professional experience
· Direct professional experience in business development or marketing
· Bachelor’s degree from a four-year college or university
 

OTHER SKILLS
· MS Powerpoint and Excel
· Marketing campaign analysis
· High level of attention to detail
· Deep understanding of social media platform back-ends and third-party posting tools
· Professional sports / hockey knowledge a plus

We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have the legal right to work in the United States?
2. Are you willing and able to work from our midtown Manahattan office on a daily basis? If offered this position, would you be willing and able to relocate to the tri-state area?
3. What social media monitoring, analytics and publishing tools do you use?
4. What key performance indicators are used for Facebook, Twitter, Instagram and Google+?
5. Are you willing and able to travel for buiness purposes?
6. Which social media brand strategy has inspired you?
7. What are you currently earning ? What are your salary requirements for this position?
8. What social media pages or profiles do you or have you managed? How did they perform?
9. What do you see as some up-and-coming social media platforms?
10. Have you worked with sponsors to create social activations? If so, how were the executed?


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