Marketing Content Strategist - New Jersey Devils & Prudential Center (Newark, NJ)
As a Marketing Content Strategist for both the Prudential Center and New Jersey Devils brands, you will be responsible for elevating messaging effectiveness and style across brand communications (B2B and B2C), while helping to establish and maintain alignment with the brand tone, voice and personality.
This role entails collaboration with various teams including Marketing, Creative, Digital, Ticket Sales, Events, Premium and Partnerships to drive brand relevance and overall engagement. This is a hands-on position that will include crafting content for direct mail pieces, email blasts, branded content, promotional campaigns, brochures / sales collateral, radio copy, program naming, brand campaigns and a variety of other communications pieces with a heavy focus on digital. In addition to the management of each project, this person will assist in the architecture of each website project, writing, proofreading, editing, and working closely with the technical team to maintain flawless user experience with regard to new development.
This role will report to the Vice President of Marketing Communications and will have high visibility to product line and functional leaders and work collaboratively with all of the other marketing department functions. Qualified candidates for this role will have at least 3 to 5 years of experience in Marketing, PR, Advertising, or Communications – with specifically at least two years of demonstrated experience in multi-channel or digital content development.
Work with various departments to understand business objectives and target audience to ideate and create strong and effective concept, brand and messaging directions
Be the voice of the brand and ensure copy tone, style, look and feel are consistent with brand and style guidelines across all communications and digital properties
Know the goals of every program that you work on and communicate those goals to the team consistently
Write copy, edit and proof content for quality control across multiple projects simultaneously, while ensuring that content strategy is consistent across all platforms
Provide assistance to marketing and PR team for brand copy that may include brand presentations, corporate communications, executive talking points, social media, or other PR/marketing materials
Collaborate with the marketing and CRM teams to evolve the voice of digital communications, recommending and selecting content types and content organization based on user needs and marketing goals
Oversee multiple website and email projects including: discovery period, copywriting, launch and maintenance of site intergrity and user experience
Create, develop and manage content for Devils and Prudential Center web and email presence (requires working with content management software)
Ensure all web content follows current SEO best practices; test and measure content for relevance and results
Create and execute a content strategy for localized web content to increase SEO and organice traffic
Maintain and develop the master content calendar for all web properties
Contstantly drive innovation by staying current with web technologies, industry trends, competitive benchmarks and new ideas for content management and process improvements
Be knowledgeable and experienced in optimizing communications across various mediums, understanding print and digital limitations, industry best practices and technology requirements as it pertains to projects in order to make appropriate recommendations
Strong and clean writing style with a focus on brand engagement
Strong ability to understand and articulate brand voice, tone and audience needs
Strong ability to synthesize multiple points of feedback
Excellent time management skills; juggling deadlines amidst a fast-paced, multiple project environment, delivering high-quality output every time, on time
Exceptional creative writing, rewriting, copyediting, and proofreading skills
Superior communication, organization, presentation and problem-solving skills
Ability to lead a project, working both independently and collaboratively in an agile, highly creative environment with priorities occasionally fluctuating
3-5 years of copywriting experience
Direct sports and entertainment experience preferred
Outstanding command of the English language; solid writing and grammar skills
Bachelor’s degree in English, Journalism, Communications, Advertising or Marketing
Experience with Microsoft Word, Excel and Powerpoint required
Experience or knowledge of InDesign, Photoshop, Illustrator, HTML, Google Analytics / Omniture, CSS and / or WYSIWYG editors a plus
Knowledge of content management systems and editorial processes
Experience creating, formatting and managing content for websites and other online properties
FULL-TIME: Graphic Designer - New York Islanders (Uniondale, NY)
Graphic Designer - Marketing & Creative Services
The Marketing and Creative Services Department operates in conjunction with the organizations’ Sponsorship, Sales, Communications and Game Operations departments to create collateral as well as promote programs and events.
The department develops concepts and executes pieces to be distributed through the following media: web, print, television and radio. All deliverables are created under a strict production schedule to ensure proper execution and to meet required deadlines internally and externally for the client/sponsor.
Position Requirements: • Strong production and design sense • Adobe Creative Suite 6, strong in the following programs; • InDesign CS6 • Photoshop CS6 • Illustrator CS6 • Flash CS6 • Ability to work well under pressure • Must present a portfolio that shows talent, taste and • Position requires minimum 2 years of experience
Please attach a PDF of your work or a link to your website.
Please indicate salary requirements.
When you apply for this job online, you will be required to answer the following questions:
1. Do you have two or more years of graphics experience?
2. Do you have strong knowledge of the following programs: Adobe Creative Suite 6, InDesign CS6, Photoshop CS6, Illustrator CS6 and Flash CS6?
3. Have you attached a PDF of your work or a link to your website?