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Current available jobs in Communications:

Communications: Social Media
Coordinator, In-Game Social Media - National Hockey League (Toronto, ON)

Position Summary:

The Coordinator, In-Game Social Media works closely with the Social Media and In-Game Communications teams during live games with a focus on curating, organizing and publishing engaging content to relevant social media channels.

Essential Duties & Responsibilities:

  • Corral content from various sources including live NHL games,, NHL video production, Getty images and real-time correspondents to be posted in real-time during games.
  • Identify dynamic storylines, social media moments and live trends to determine coverage priorities for NHL social media channels with an emphasis on Twitter, Instagram and Facebook during all NHL games.
  • An understanding of Social Media analytics and trends and the role they play in content planning and distribution.
  • Functions as a full-fledged member of the NHL Social Media and In-Game Communications team as a representative of the NHL in its dealings with internal departments, MLBAM, 30 member clubs and fans.
  • Within the office, interact with Social Media and Communications teams as well as members of the Hockey Operations Dept. and Dept. of Player Safety as they monitor games in Toronto and New York, respectively, to ensure cohesive Language and crisis management messaging.


  • Advanced knowledge of the NHL, its current players and the culture of hockey
  • A strong understanding of the persona of the NHL Fan and verbiage used by players and fans
  • Solid knowledge of the League's rule book
  • Ability to watch hockey broadcasts and identify opportunities for GIF/video creation that can be shared as part of the social media narrative
  • Demonstrable capability in light video editing tools, Photoshop (when needed)
  • Aptitude for and extensive experience with all platforms of social media
  • Excellent writing and interpersonal skills
  • Must be organized, a self-starter and resourceful
  • Exhibit excellent attention to detail
  • Must be able to work in a fast-paced environment
  • Flexibility required to work evenings, weekends and holidays as necessary

Education & Experience:

  • Successful completion of post-secondary education in a related field of study
  • 3-5 years social media experience in professional sports working at the Club or League level or within a comparable dynamic, fast-paced, live environment

Note: When you apply for this job online, you will be required to answer the following questions:

1. Are you a legal and permanent resident of Canada and eligible to work for ANY employer in Canada for an UNLIMITED amount of time?
2. Please state your annual salary expectations. Note: a response is required in order to be considered for this position.
3. Do you currently reside on a permanent basis in the City of Toronto or within the Greater Toronto Area?
4. Are you willing and available to work evenings, weekends and holidays as necessary?
5. Do you possess a minimum of 3-5 years social media experience in professional sports or within a comparable live environment?

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