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Communications: Internet Communications
Web Assistant - Part Time Seasonal - Detroit Red Wings (Detroit, MI)

The Web Assistant is responsible for assisting the Websites Manager with the maintenance of all company owned sites including Olympia Entertainment, Hockeytown Café, Little Foxes and Detroit Red Wings. This includes branding experience, content, messaging, information architecture, site features and functionality, as well as micro-site and landing page support.

Key Responsibilities:
• Work with websites manager to coordinate updates, enhancements and maintenance for the sites
• Track all web-based initiatives, showing strengths and weaknesses of all site areas, including unique visits, video starts, and time spent on site.
• Provide various monthly tracking reports
• Manage web-based information ensuring it is archived for future needs and reference
• Additional projects and responsibilities as assigned

Supplemental Job Functions:
• Performs other duties as assigned

Minimum Knowledge, Skills and Abilities:
• Bachelor’s degree in marketing, journalism, communications, public relations or related field
• Minimum two to five (2 to 5) years of progressively responsible experience working on high-traffic websites including development and maintenance
• Site design and optimization experience
Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work
• Possess the highest integrity and ethical standards
• Advanced knowledge of HTML and experience with popular content management systems
• Basic Adobe Photoshop skills
• Knowledge of Dreamweaver is a plus
• Understanding of web site design and functionality best practices
• Understanding of basic marketing fundamentals, content creation and integration, campaign development and marketing promotion.
• Leading-edge knowledge base of the interactive space (brand building, websites, customer loyalty, marketing campaigns)
• Knowledge of metrics measurement and back-end site support is highly relevant
• Proven ability to build consensus and work effectively within a cross-departmental team
• Must be able to manage multiple programs at one time
• Ability to efficiently and effectively self-direct and prioritize work
• Excellent communication, interpersonal, problem-solving and decision-making skills
• Superior attention to detail and a desire to deliver exceptional results for business objectives

Preferred Knowledge, skills and abilities:
• Experience working in the sports and entertainment industry

Working Conditions:
• Irregular and extended hours including nights, weekends, and holidays
• Exposure to moderate noise level
• Frequent visual/auditory attention

The physical demands and work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 


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