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Communications: Social Media
Digital Engagement Specialist - Boston Bruins & TD Garden (Boston, MA)

Overview:

Responsible for the social monitoring, listening, and moderation activities for Boston Bruins and TD Garden social communities on multiple platforms. Work closely with marketing, communications and digital teams, customer service, and other stakeholders to manage community moderation, engagement and growth efforts.  Provide detailed reporting on the TD Garden and Boston Bruins digital fan bases with a focus on analytics and channel optimization.

Manage content coordination on Boston Bruins and TD Garden social and digital channels. Activate marketing programming, collaborate with communications’ teams to optimize content, and assist with content creation and channel development.  Implement best practices with a focus on emerging technologies and capitalizing on current trends.  

Additional Responsibilties:

  • Manage daily social moderation efforts and listening/monitoring activities. Maximize use of digital moderation and listening tools; train internal teams on key features.
  • Report on trends, react to current events, and adjust strategy as necessary.
  • Responsible for continuously building TD Garden and Boston Bruins digital communities through fan engagement.
  • Coordinate flow of content from various contributing departments (Bruins Communications, Bruins Marketing, TD Garden Communications, TD Garden Marketing), activate content and programing on social channels and collaborate on the development and implementation of new channels, content and features.
  • Work in conjunction with digital team on analysis and performance reporting and make recommendations for enhancements for the optimization of digital channels and social growth.
  • Identify emerging technologies and additional social media opportunities.
  • Maximize the integration of social media into existing business practices and enhance the Boston Bruins and TD Garden brand on social media platforms while adhering to business standards and creation of a consistent “voice” for the brands. 
  • Identify trending topics in community, sports & music news and work with communications teams on timely response and activating participation in conversations.
  • Work closely with customer service team to improve processes and escalation of customer issues. 
  • Provide community analysis, data metrics and consistent reporting on various platforms.  

Qualifications:

  • Bachelor's degree in Digital Media, Marketing or Communications preferred; or experience equivalent with 3-5 years demonstrated success moderating/managing communities for big brands
  • Understanding/experience in social media management across a variety of platforms - Facebook, Twitter, Instagram, Snapchat, Google+, YouTube, Pinterest, Vine, and LinkedIn.
  • Experience using community management/listening & publishing tools (Adobe, Hootsuite etc.). Experience reporting / providing insights around social analytics, ideally social community data.
  • Passion for sports and entertainment
  • Self-motivated and entrepreneurial spirit
  • Leadership experience delivering successful communities and social campaigns across multiple social media platforms and departments
  • Strong interpersonal communication skills
  • Strong computer skills (Excel, Word, Powerpoint) are a must; creating graphics, charts

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have at least 3 years experience in moderating/managing communities for big brands? Yes/No


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Communications: Head of Web/Media Content
Digital Platform Manager - TD Garden/Boston Bruins (Boston, MA)

Position Summary:

  • Manage digital marketing platforms and channels for Boston Bruins and TD Garden through a deep understanding of all digital tools and channels. 
  • Leverage digital best practices in conjunction with Boston Bruins and TD Garden audience insights to deliver best-in-class solutions across owned digital properties including, but not limited to web (BostonBruins.com, TDGarden.com) and mobile (Boston Bruins and TD Garden apps).
  • Drive improvement in digital strategy by offering consistent reporting and insights based on customer engagement and behavior across owned, earned and paid digital channels.
  • This position lives at the intersection of analytics, digital content and creative, with direct responsibilities in fulfilling the Boston Bruins and TD Garden digital goals.
  • Develop solutions that fit within digital strategy by leveraging new or emerging technology. Solutions should be strategic, and support long-term company programs such as consumer loyalty.
  • Implement strategic, integrated marketing campaigns through digital channels including web, and mobile, providing strong execution of projects to support revenue and marketing objectives (from ticket sales to corporate partnership activation, brand goals, increasing content engagement, etc.).
  • Manage the content distribution strategy for the Boston Bruins and TD Garden websites, mobile sites and apps.
  • Partner with appropriate departments to ensure content distribution is meeting their needs and goals.
  • Partner with lead designer and Bruins / Garden marketing managers to ensure digital content on site and apps reflect the overall brand strategy.
  • Work with Director of Digital and eBusiness / Business Intelligence teams to determine reporting strategy for activity of customers on site and app, and how it relates to purchase habits and other digital interaction with the Boston Bruins and/or TD Garden business.
  • Responsible for creating assessment of metrics and insights / insights to action that will affect ongoing digital strategy.
  • Additional partnership with eBusiness team will include site user experience, and identifying and bringing to life new digital marketing solutions (as referenced in 3rd major function).
  • Strategically identify new and emerging technology that assists in digital marketing solutions, and partner with the solutions team to determine the fit for Boston Bruins and TD Garden needs. Manage this technology in partnership with solutions to ensure familiarity and education. In case of new digital system launches, support solutions team in ensuring quality assurances across the new system. All other duties as assigned.

Qualifications:

  • Bachelor’s degree in marketing, business, communications or related field with 5-7 years professional experience working in a team or agency environment managing digital platforms and campaigns in a digital ecosystem.
  • Proven experience with managing a project from ideation to execution.
  • Ability to manage digital vendor relationships.
  • Understanding and passion for planning and distributing content.
  • Strong interpersonal skills with a collaborative attitude.
  • Ability to manage people reporting to them and create a supportive work environment leading to professional growth.
  • Creative mindset with strong knowledge of digital development.
  • Demonstrated practice in managing multiple projects, tasks and priorities.
  • Passion for emerging digital trends and technology.
  • Hunger for flawless execution.
  • Strong communication skills, both verbal and written.
  • Strong analytical thinker – ability to review data and interpret into high-level insights pertinent to overall digital strategy, and adjust strategy accordingly.Deep experience working within different CMS platforms.
  • Experience with Cisco, Beacon technology and the following systems: Adobe campaign, Salesforce.com and TicketMaster preferred. Expert in digital marketing, with significant experience in SEM, SEO and managing digital content across web, mobile, app and social.
  • Creative mindset with strong knowledge of digital development.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have at least 5 years experience in managing digital platforms/campaigns in a digital ecosystem?


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