Director of Marketing and Brand Management - Anaheim Ducks Hockey Club (Anaheim, CA)
Director of Marketing and Brand Management
The Anaheim Ducks are seeking a creative and qualified individual to lead the Marketing & Fan Development Department, with a focus on the day-to-day management and execution of all Anaheim Ducks marketing initiatives, with the goal of delivering integrated marketing plans aligned with the Anaheim Ducks brand, business priorities and revenue goals. The Director of Marketing is a full-time, exempt position inclusive of divided responsibilities between Anaheim Ducks ticket marketing strategy, Premium level marketing, Fan Development, Anaheim Ducks creative and branding. The position plays an integral role for strategic leadership and collaboration between various departments to achieve marketing initiatives. The position will oversee a Marketing Department of 7, a Fan Development Department of 7, a Graphic Design Department of 3 and two street teams that total 28 part time employees.
Examples of Essential Duties/Responsibilities:
Anaheim Ducks Marketing and Branding Strategy • Oversee brand strategy for all marketing, advertising and team visuals to ensure consistent direction, tone and messaging. • Develop and strategically implement ticket sales strategy/marketing. • Develop fan engagement programs/events which include season ticket holders, premium clients, youth hockey initiatives and corporate partners.
Anaheim Ducks Ticket Marketing Strategy • Oversee and Develop marketing campaigns for sales initiatives; Season Tickets, Mini Plans, Group Sales, and Single game ticket sales • Oversee and Develop unique ticket sales opportunities to reach new customers • Sales collateral – develop brochures and other sales materials for use by Ticket Sales
Honda Center Premium Seating Marketing • Responsible for the creation of marketing strategies, promotions and events for the Premium Seating Department to create new sales and renew existing clients • Manage Premium marketing messages in all assets including web site, sales collateral and all materials used in the Premium Department. • Work with the Signature Events department on the development of events and experiences for Premium clients.
Other Marketing Responsibilities • Oversee advertising campaign – Plan campaigns in support of branding and ticket sales initiatives across traditional and digital media. Collaborate with Senior Marketing Managers on media buys. • Oversee promotions – Develop promotions to extend media buys. Also work with Corporate Partnerships on the development of partner promotions, watch parties, giveaway items, etc. • Oversee database marketing – develop strategies to grow the database of fans and qualified sales leads. Work with Database Analyst to develop effective data-driven campaigns to increase fan engagement and revenue. Represent Marketing in the development of related technologies for the organization (CRM, Data Warehouse, etc.). lead the digital marketing push including email marketing, display advertising, paid search, and SMS campaigns • Work with Publications and New Media department to integrate marketing messages into relevant avenues. This could include websites (Ducks.NHL.com, HondaCenter.com, and Tickets.AnaheimDucks.com), publications (ex: Game day programs), and social media sites. • Street Team – oversee the management of part-time staff to find effective and creative ways to use them in the community • Creative Development – work with graphic designers to manage the creative process for projects to support Sales, Premium and Ducks branding materials. Manager will work with all departments on the creation and approval of marketing and collateral materials
Fan Development Responsibilities • Use a 360-degree marketing approach to cultivate and continue growth in the grass roots marketing initiatives. • Oversee and implement all Fan Development and grass Roots Marketing Programing: • Anaheim Ducks S.C.O.R.E. Program The award winning Anaheim Ducks S.C.O.R.E. program is an in-school educational and PE initiative that was created in conjunction with the Orange County Department of Education and promotes a balanced lifestyle focused on education and exercise. • Anaheim Ducks G.O.A.L. program is used as a marketing platform to brand the Anaheim Ducks at all the local ice and roller hockey rinks in Southern California. The established partnerships are used to sell Ducks tickets, Kids Club, run youth hockey on ice programming, and expose our players to the team’s future core demographic. • Wild Wingers Kids Club Established to reach out to the youngest fans and appeal to them on an entertainment level, and invite them to become part of the Anaheim Ducks exclusive club of future fans. • Anaheim Ducks Die Hards Established to broaden the fan base and connect with fans outside of Honda Center. The program has grown to 3,500 members and consistently hosts watch parties, event and charitable programs.
• Bachelor’s Degree or equivalent experience • Minimum of 4-6 years of managerial experience in sports and entertainment marketing or related field • Experience managing outside agencies • Excellent communication skills, both written and oral • Self-motivated and possess strong organizational skills • Proven leadership skills • Strong collaboration skills • Flexible schedule with the ability to work nights and weekends when required. The expectation of this position is to be at Anaheim Ducks home hockey games and events as well as periodically work other arena events • Knowledge of hockey, specifically the National Hockey League a plus
Part-time 50/50 Raffle Ticket Seller - Anaheim Ducks Hockey Club (Anaheim, CA)
Part-time 50/50 Raffle Seller
The primary role of the 50/50 Raffle Sellers is to sell tickets for the 50/50 raffle at all Anaheim Ducks home games. Just passed into California law in 2016, the 50/50 raffle program is a new opportunity for the Anaheim Ducks to fundraise for the Anaheim Ducks Foundation and its charitable partners, as well as introduce and educate Ducks fans of this exciting in-game activity. The mission of the Anaheim Ducks Foundation is to facilitate and support programs that produce positive change for children and families throughout Southern California by providing educational opportunities, broadening access to the sport of hockey and addressing the health and wellness needs of our community. 50/50 Raffle Sellers report to the Community Relations Coordinator. This is a part-time game day position only.
Examples of Duties/Essential Functions: • Actively sell, handle and distribute 50/50 raffle tickets using a mobile handheld or stationary device during and prior to Anaheim Ducks hockey games • Effectively engage Anaheim Ducks guests regarding the 50/50 Raffle and the Anaheim Ducks Foundation in a fast-paced environment • Accurately reconcile sales with cash and credit card totals per game • Effectively meet and exceed established sales goals • Present as an Anaheim Ducks ambassador during games and get fans excited about purchasing • Other duties as assigned
Specific Qualifications/Abilities: • High School diploma or equivalent • Must be at least 18 years of age • Must have excellent customer service skills with the ability to interact with a large fan base • Excellent communication skills with an enthusiastic and professional attitude • Cash handling experience and management of cash and credit reconciliation a plus • Motivated and goal-oriented to reach or exceed sales milestones • Ability to work independently as well as in a team environment • Genuine enthusiasm for community involvement within the sports and entertainment world • Ability to work a flexible schedule, including nights, weekends and holidays as required • Must be able to work a minimum of 80% of Anaheim Ducks home games at Honda Center • Ability to walk and/or stand for long periods of time • Ability to climb up and down stairs multiple times during shift
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