Digital Marketing Manager - Olympia Entertainment & Detroit Red Wings (Detroit, Mi)
The Digital Marketing Manager is responsible for the development and execution of marketing strategies across various channels, such as online advertising, email and mobile, which increase customer and prospect engagement and drive sales. This position is responsible for managing all aspects of the marketing campaigns including: regulatory compliance, file management, campaign management, testing and optimization and deployment. Responsibilities include collaboration with the marketing and sales teams to ensure campaigns are effectively supporting the business.
Key Responsibilities: • Actively plan, manage and evaluate digital initiatives aligned with company strategies and goals • Manage the concept, development, coding and execution of marketing campaigns, including automated deployments, newsletters and seasonal programs • Develop proposals for online advertising campaigns by recommending the type of campaign (AdWords, Retargeting, Facebook, etc.), targeting demographics and other campaign details • Create and deploy the campaign internally or through one of our vendors • Monitor the campaign, optimizing it as it runs and report on results using Google Analytics and other reporting tools • Develop effective creative briefs that include campaign objectives and strategic messaging • Synchronize messaging/imagery/layout across all marketing channels • Implement strategies to grow permission databases and retain subscribers • Continuously work to optimize the performance of campaigns through improved segmentation/targeting, dynamic content, promotions and creative • Manage customer preference centers • Promote the company’s mobile apps to boost consumer awareness and usage • Develop landing pages to enhance email and mobile messages • Continuously monitor and ensure compliance to marketing regulations such as CAN SPAM and DNC as well as best practices developed by industry organizations such as the Direct Marketing Association and Mobile Marketing Association • Assist with measurement, analysis, and reporting for marketing programs. Use the results to provide insights, identify trends and make recommendations for improvement • Drive optimization in marketing through frequent and ongoing testing and analysis • Evaluate new approaches, competitive benchmarking, best practices, new technology, and vendor capabilities to identify opportunities to improve relevance, customer engagement, and sales • Develop and implement data cleansing processes to ensure high deliverability of marketing messages • Assist in selecting, managing and evaluating vendors for digital marketing
Supplemental Job Functions: • Performs other duties as assigned
Minimum Knowledge, Skills and Abilities: • Bachelor’s degree in advertising, marketing, business or related field • Minimum three to four (3-4) years related experience (Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work) • Possess the highest integrity and ethical standards • Experience with digital marketing tools such as an email deployment system, Google Analytics and similar programs • Ability to program HTML • Proven track record in developing integrated campaigns that drive conversion and perpetuate brand image • Strong analytical mindset, able to analyze data and provide insights to drive business decisions • Excellent project management skills with the ability to manage multiple tasks and campaigns • Ability to efficiently and effectively self-direct and prioritize work • Excellent communication, interpersonal, problem-solving and decision-making skills • Highly self-motivated individual with superior attention to detail and a desire to deliver exceptional results for business objectives • Proficient in Microsoft Office products, especially PowerPoint and Excel
Preferred Knowledge, skills and abilities: • Experience working in the sports and entertainment industry
Working Conditions: • Irregular and extended hours including nights, weekends, and holidays • Exposure to moderate noise level • Frequent visual/auditory attention
The physical demands and work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Director of Curation & Content Activation - Detroit Red Wings (Detroit, Mi)
A world-class food, sports and entertainment organization is looking for an experienced and highly motivated Director, Curation & Content Activation to work out of our Detroit, MI HQ office.
Ilitch Holdings, Inc., a family owned and operated company, provides the various Ilitch companies with professional services and support. The Ilitch companies represent leading brands in the food, sports and entertainment industries and include Little Caesars Pizza, the Detroit Red Wings, the Detroit Tigers, MotorCity Casino Hotel, Olympia Entertainment, Uptown Entertainment, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Little Caesars Pizza Kit Fundraising Program and Olympia Development.
As the Director, Curation & Content Activation you will be responsible for creating a dynamic and forward-thinking strategic vision for curation and content activation for the new home of the Detroit Red Wings and, subsequently, other Ilitch company venues. This position will manage all aspects of preparing exhibitions, provide innovative ideas and creative concepts that take our rich and deep history and transform it with special emphasis placed on making arenas, stadiums and other venues an amazing and lasting experience for guests, colleagues and other visitors. This position will work closely with business leaders, as assigned, to deliver innovative solutions and content activation plans to drive a deep sense of pride in our sports teams’ heritage and bring to life the historic aspects of the franchise, the arena, our players and our colleagues. This individual will work closely with the VP of Communications, business leaders, committee members, and, at times, the IHI President and CEO.
The Director will conceive, organize and coordinate the historic programming of the new Red Wings arena via marketing/communications materials, historic displays, testimonials, etc., to ensure all locations (every room, suite, equipment room, etc.) feature materials that provide a deep and inspirational reflection of the history of that particular area; Develop a cohesive and interactive vision and strategy for the display of Red Wings memorabilia and other items to be placed throughout the new arena; Work with colleagues and committees to establish protocol, policy and procedures for the successful communication and marketing of all materials; Create and translate the history of the Detroit Red Wings organization for all audiences, both internal as well as the general public; Produce compelling programs as a way to connect and engage potential customers and colleagues; and support the brand of the organization and create interest in its history, mission and goals.
Qualified candidates will have a Bachelor degree in Marketing, Communications, Sports Management, Museum or related field; Minimum of 7 to 10+ years of progressively responsible curatorial/marketing communications experience, Strong leadership, organization and management skills; Strong creative and innovative abilities; Display open mindedness and exhibit constructive, non-traditional thinking; Demonstrate initiative and the ability to find information needed for assignments or projects, as well as come up with new and unique ideas; Strong business expertise; Strong interpersonal and developed presentation skills with a proven ability to communicate and manage well at all levels of the organization; Flexible in style and approach to work varying disciplines; Exceptional communication and facilitation skills with ability to present analysis, reports and findings in both verbal and written formats to all levels of management; and demonstrate the ability to communicate complex information to a variety of audiences. Master’s degree and experience in sports or museum industry preferred.
We are a unique, diverse and growing organization with combined revenue of $3+ billion. We are also built on a rich history of innovation, perseverance, teamwork and integrity. We are looking for a proven leader with high energy, ethics, and the ability to influence and lead others.
Ilitch Holdings, Inc. offers an excellent compensation and benefits package.
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