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Communications: Social Media
Social Media Assistant - Detroit Red Wings (Detroit, MI)

Job Summary: 

The Social Media Assistant will work alongside the Social Marketing Strategist on the development and execution of daily content for the Detroit Red Wings social platforms including Twitter, Facebook, Instagram, Snapchat, and other platforms as identified and launched.  The Social Media Assistant, working within the Integrated Media Team, will be responsible for scheduling posts, mailing prizes, monitoring social sites for feedback, and other duties as assigned. This position acts with discretion on behalf of the Red Wings and OEI brands.

Key Responsibilities:

  • Create and post content for Detroit Red Wings and Detroit Red Wings Community social media channels.
  • Monitor all social media sites for feedback and sentiment, responding to inquiries when applicable.
  • Live tweet home and away Detroit Red Wings game as needed.
  • Create in-game graphics and GIFS for social media during Red Wings home and away games.
  • Cover ancillary events such as Red Wings viewing parties, College Hockey in the D, Horizon League’s Basketball Championship and more.
  • Maintain shipping and prize logs for winners of social media promotions.

Supplemental Job Functions:

  • Performs other duties as assigned


Minimum Knowledge, Skills and Abilities:

  • Bachelor degree in communications, marketing, journalism, sports management, business or related degree.  Equivalent experience may be considered in lieu of formal education.
  • Minimum of one (1) year experience in social media, public relations, advertising, graphic design or video production in a business environment. 
  • Advanced proficiency in Photoshop, Premiere and InDesign.
  • Demonstrated ability to cultivate relationships with internal and external contacts. 
  • Evidence of highly developed verbal and written communication skills.
  • Demonstrated initiative and the ability to work independently.
  • Evidence of attention to detail, accuracy and a high level of conscientiousness to work.
  • Highly developed analytical and problem solving skills.
  • Demonstrated flexibility and adaptability skills.
  • Ability to work non-traditional hours, including weekdays, weekends and holidays.
  • Ability to travel and adhere to the corporate travel policies.

Preferred Knowledge, skills and abilities:

  • Knowledge of the Detroit Red Wings organization and history
  • Experience with hockey environment and culture
  • Experience with entertainment marketing
  • Highly developed understanding of social media platforms


Working Conditions:

  • Ability and willingness to work long and unpredictable hours on weekdays, weekends and holidays.
  • Position may involve travel and adherence to corporate travel policies.
  • Position will involve working in an arena environment with varying temperatures.
  • Position may involve moving or lifting equipment that weighs up to 25 pounds

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1. List any NHL cities in which you want to work -i.e. Philadelphia, NY Islanders, NY Rangers, Boston, New Jersey, Washington, Detroit, St. Louis, Atlanta, Anaheim, Chicago, Dallas, Minnesota, Denver, Los Angeles, Phoenix, San Jose, Tampa, Toronto, Ottawa, Calgary, Edmonton, Vancouver, Nashville, Pittsburgh, Florida, Montreal, Carolina, Buffalo, Columbus

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