Digital Marketing & Analytics Manager - Anaheim Ducks Hockey Club (Anaheim, CA)
Digital Marketing and Analytics Manager
The Anaheim Ducks are seeking a creative and qualified individual to support the Marketing & Fan Development department, with a focus on the day-to-day management and execution of all Anaheim Ducks and Honda Center digital marketing initiatives, with the goal of delivering integrated marketing plans aligned with the Anaheim Ducks and Honda Center brands, business priorities and revenue goals.
Examples of Essential Duties/Responsibilities:
Digital Marketing • Work with Senior Marketing Manager to provide well-thought-out brand-strengthening creative as well as demo-specific material. • Oversee the performance of display advertising campaigns with the Digital Marketing Coordinator. o Monitor creative, placement, and ROI to maximize the advertising investment. o Look for new opportunities like lookalike modeling to find new custom audiences. • Oversee performance of SEM campaigns with the Digital Marketing Coordinator. o Monitor creative, copy testing, keyword management, and ROI. o Continue to set the performance bar with SEM and expand opportunities to support new initiatives like online merchandise sales. • Oversee the development and operation of a fan loyalty program to drive sales, engagement, and retention. • Oversee team-focused email campaigns including the Ducks Fan Newsletter, Game Previews, Postgame Recaps, Ducks in the Community, and The Rinks Newsletter. o Compose content and design layouts to increase engagement. • Work with Publications and New Media to communicate marketing and sales campaigns effectively via the Ducks mobile app, websites, social media and email blasts. • Manage annual cross-functional data capture campaign and strategize future initiatives to best utilize data/messaging. o Establish goals for annual campaigns will include (but are not limited to) supporting demand generation, retention and customer loyalty. • Oversee the marketing of digital ticketing and upgrade opportunities with vendors like Pogoseat • Liaison with Ticketmaster to maximize the use and performance of TM’s marketing assets (CENs, TicketAlerts, TM.com, TM One, etc.).
Research and Analytics • Work with Senior Marketing Manager to develop an all-encompassing strategic digital marketing campaign that targets new fans in addition to retargeting existing contacts while progressing patrons through brand affinity/sales funnel. Touchpoints considered will include web, email, social as well as physical points including merchandise, Food and Beverage (F&B) and promotional appearances. • Manage a cross-functional research program using Turnkey Surveyor or similar program to solicit feedback on key initiatives. o Improve integration of research functions into business operations (post-event surveys, guest services, purchase experience, F&B feedback, etc.). • Support the marketing team via campaign measurement and analyses. o Set up designs for campaign measurement, KPIs, optimization, and ROI reporting o Contribute to the development of an optimized marketing mix to drive acquisition, development, and renewal programs. o Develop multivariate testing strategies complete with measurement and optimization recommendations. • Evaluate customer data to advise future campaign strategy. o Evaluate and make recommendations on media buys. o Mine data for opportunities to convert, retain, and nurture leads. o Model fans and create opportunities. ? Ex: create legendary moments for high-value fans by understanding them better o Strategize with Database Analyst to capitalize on existing contacts • Research website analytics and UX stats, providing feedback to web team with opportunities to improve experience and sales functions. • Assist in developing an annual brand tracker study to analyze perceptions and opportunities • Ensure accurate and reliable reporting.
Near / long term expanded responsibilities will also include: - Development of programmatic selling of our own digital ad space to increase revenue for the organization. - Assist in the creation of digital memberships, subscription opportunities, or other affinity/loyalty initiatives. - Explore expanded opportunities for personalized digital experiences (interface with web/beacon/app management). - Assist with integration of new technologies like RFID access control and data capture, digital ticketing, experiential marketing opportunities (ex: oculus rift), social listening tools that integrate with CRM and sales functions, etc.
• Bachelor’s degree in business or related field, MBA a plus • Minimum 3-5 years Ticket Sales Experience preferred • Minimum 2 years of staff management experience • Preferred computer skills include Office, Eloqua, SQL, SAS and PowerPoint • Familiarity with Acxiom Personicx and CRM knowledge is a plus • Strong interpersonal and customer relationship skills required • Knowledge of general predictive modeling techniques such as regression analysis, customer profiling and segmentation, financial modeling, needs analysis, and other qualitative and quantitative analysis techniques. • Possess excellent reasoning, problem solving, creative thinking, and communication skills. • Maturity, professionalism and a strong work ethic are essential.
Manager, Corporate Partnership Sales - Anaheim Ducks Hockey Club (Anaheim, CA)
The Manager- Corporate Partnership Sales is responsible for selling and marketing integrated corporate partnership programs that incorporate all hockey team and arena-controlled marketing and media assets. These assets would include, but not be limited to, traditional signage, television, radio, print and digital (Internet), corporate hospitality and regional intellectual property rights / promotional rights. The Sales Manager will manage and oversee the entire sales process from the prospecting phase for new business to the execution of the contractual agreements with the corporate partners. He or she will also be responsible for assisting the Research Analysts, when necessary, to create marketing partnership proposals and provide input to generate effective consumer insight data.
Examples of Essential Duties/Responsibilities:
Responsible for selling all Anaheim Ducks and Honda Center-controlled partnership assets
Aggressively prospect local and regional companies for new revenue opportunities
Secure prospect meetings that result in comprehensive needs analyses to gain further understanding of the prospects’ goal and objectives
Work with in-house counsel to administer and fully execute contractual agreements for new business and renewal opportunities
Assist the Corporate Partnership Activation team to ensure that all negotiated contractual benefits are executed
Responsible for the financial collections for each respective account sold
Maintain and report weekly sales / prospecting activity
Assist with the creation and development of sales collateral and other technology-related materials
Collaborate with Marketing (and, other internal departments) to integrate Anaheim Ducks and Honda Center initiatives into corporate partnership programs
Specific Qualifications/Abilities: The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree or equivalent
Minimum of five (5) years of proven corporate partnership sales experience within the sports and/or entertainment business industry
Excellent verbal, written and presentation skills
Ability to effectively prospect (‘cold call’) companies for qualified sales leads and to call on executive level decision-makers for new business opportunities
Ability to effectively interface with various departments and personnel within the organization
Possess a “Rolodex” of contacts
Working knowledge of Microsoft Office applications and customer relationship programs
Flexible schedule with the ability to work nights and weekends frequently to provide assistance (‘coverage’) for Ducks games and various Honda Center events
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