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Sales & Marketing: Marketing
Marketing Manager - Anaheim Ducks Hockey Club (Anaheim, CA)


Summary:  The Marketing Manager will be responsible for divided responsibilities between Anaheim Ducks ticket marketing strategy, Premium level marketing and Anaheim Ducks creative, branding, and promotions.  The position will oversee three Marketing Coordinators, and an intern.  

Examples of Essential Duties/Responsibilities:  
Anaheim Ducks Ticket Marketing Strategy
•    Develop marketing campaigns for sales initiatives; Season Tickets, Mini Plans, Group Sales, and Single game ticket sales  
•    Develop unique ticket sales opportunities (promotional nights, last minute ticket sales plans, etc.) to reach new customers
•    Work with the Ticket Sales and Ticket Operations departments to develop strategies to retain Season Ticket and Partial Plan holders (development of new benefits, etc.) and upgrade fans into larger ticket packages
•    Work closely with the Manager of New Business Development and Retention in the development of Partial Plans and related benefits
•    Sales collateral – develop brochures and other sales materials for use by Ticket Sales
•    Represent Ducks Marketing with Ticketmaster on the integration of the Ducks brand and marketing strategies on Ticketmaster assets (Ticketmaster.com, email opportunities, etc.)

Honda Center Premium Seating Marketing 
•    Responsible for the creation of marketing strategies, promotions and events for the Premium Seating Department to create new sales and renew existing clients
•    Manage Premium marketing messages in all assets including web site, sales collateral and all materials used in the Premium Department. 
•    Work with the Signature Events department on the development of events and experiences for Premium clients  

Other Marketing Responsibilities
•    Advertising – Plan campaigns in support of branding and ticket sales initiatives across traditional and digital media.  Collaborate with Sr. Marketing Manager on media buys.  
•    Promotions – Develop promotions to extend media buys.  Also work with Corporate Partnerships on the development of partner promotions, watch parties, giveaway items, etc.  
•    Database Marketing – develop strategies to grow the database of fans and qualified sales leads.  Work with Database Analyst to develop effective data-driven campaigns to increase fan engagement and revenue.   Represent Marketing in the development of related technologies for the organization (CRM, Data Warehouse, etc.)
•    Digital marketing – oversee efforts including email marketing, display advertising, paid search, and SMS campaigns
•    Work with Publications and New Media department to integrate marketing messages into relevant avenues.  This could include websites (Ducks.NHL.com, HondaCenter.com, and Tickets.AnaheimDucks.com), publications (ex: Gameday programs), and social media sites.  
•    Street Team – oversee the management of part-time staff and find ways to use them in the community
•    Research – manage the development of research for the organization, including surveying and other methods
•    Creative Development – work with graphic designers to manage the creative process for projects to support Sales, Premium and Ducks branding materials. Manager will work with all departments on the creation and approval of marketing and collateral materials
•    Work with Director of Marketing on enforcing the consistency of Anaheim Ducks brand 
•    Other Special projects as assigned
Specific Qualifications/Abilities:
•    Bachelor’s Degree or equivalent experience
•    Minimum of 4-6 years of managerial experience in sports and entertainment marketing or related field
•    Experience managing outside agencies
•    Excellent communication skills, both written and oral
•    Self-motivated and possess strong organizational skills
•    Flexible schedule with the ability to work nights and weekends when required. The expectation of this position is to be at Anaheim Ducks home hockey games and events as well as periodically work other arena events
•    Knowledge of hockey, specifically the National Hockey League a plus

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Apply for Future Notification Only: Future Notification
Future Notification Only - NHL and its Member Clubs (Various Locations, NA)

Note: When you apply for this job online, you will be required to answer the following questions:

1. List any NHL cities in which you want to work -i.e. Philadelphia, NY Islanders, NY Rangers, Boston, New Jersey, Washington, Detroit, St. Louis, Atlanta, Anaheim, Chicago, Dallas, Minnesota, Denver, Los Angeles, Phoenix, San Jose, Tampa, Toronto, Ottawa, Calgary, Edmonton, Vancouver, Nashville, Pittsburgh, Florida, Montreal, Carolina, Buffalo, Columbus

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