Social Media Coordinator - Honda Center (Anaheim, CA)
Social Media Coordinator – Full-time
Honda Center is seeking a creative and qualified individual to support the marketing department, with a focus on the day-to-day operational aspects of promotion for Honda Center’s social media channels. The position’s primary goals include working with the Media & Communications Manager on ideas to cultivate fan engagement, planning social media posts and campaigns, and optimizing social media campaign performance. The Social Media Coordinator will work cross-functionally with all members of the marketing team on promotions development, and will be responsible for proactively monitoring campaign performance to determine when strategic shifts are required to meet goals. In addition, the Social Media Coordinator will provide daily performance, follower, and engagement updates across all social media channels.
We are looking for an experienced contributor passionate about social media, innovative brand communication, the entertainment industry, and social communities. This role will help refine and execute strategies to promote upcoming events online, grow our social channels, increase content reach and engagement, leverage user generated content, and optimize social spend. The ideal candidate is driven and self-motivated, with a proven record of accomplishment of large-scale community development efforts and social media marketing in the entertainment industry.
Examples of Duties/Essential Functions:
Write, edit and update content for the Honda Center social media sites, including Facebook, Twitter, Instagram, Snapchat, YouTube, etc.
Maintain communication with fans/followers on Honda Center social media sites and increase the number of fans/followers.
Track and analyze social media performance.
Track key performance indicators (KPI) across channels that support organizational goals of measuring the efficacy of social interaction and proving ROI including fan engagement, lead conversion, social advertising effectiveness, and sentiment as well as identification of areas of improvement.
Act as public-facing representative of Honda Center and communicate on behalf of the brand across multiple channels.
Real time coverage of Honda Center events. Includes shooting, editing and publishing video/photo on social media sites.
Use social media for marketing purposes for Honda Center events; create promotional contests to accomplish marketing objectives.
Pitch social media video-feature concepts.
Maintain daily and weekly social media production and social marketing calendars.
Identify and advance new social networks and trends.
Assist other departments with relative work as requested.
Other duties as assigned
Bachelor’s degree or equivalent experience.
Minimum 1-3 years proven online marketing and social media experience.
Immersed in social networks (Facebook, Twitter, LinkedIn, YouTube and others), blog reader/writer/publisher.
Must possess basic photo, audio and video editing skills.
Superior written and verbal skills, editorial judgment and knowledge of digital culture.
Deadline-oriented; experience at getting projects done quickly, with high standards of quality.
Intense passion for growing the social media aspects of the business.
Flexible schedule with the ability to work nights, weekends and some holidays as required.
Passionate about the live entertainment industry.
Candidate may be required to provide specific examples of their work.
Advanced degrees in communication, journalism, marketing or related field.
Social media certifications.
Familiarity with project management and process improvement.
Experience with social scheduling and analysis applications such as HootSuite or buffer; Facebook Custom Audiences, Twitter advertising and TrackMaven.
Video production experience.
Experience with Photoshop, Adobe Premiere, Final Cut Pro and Audacity or Soundcloud.